You are probably wondering, what the heck are Inklings? Well my brand name is called Emma's Inklings. And no, my last name is not Inklings or Inkling. Emma is my first name. The word Inkling is another word for Idea, or hint. Because of that I call my creations Inklings. Since I am also an Artist, Ink is also used in Art and thus Emma's Inklings was born. So when you see "Shop by Inklings" that means shop by Art collection.